There are things that are a feast for the eyes.

And the most exciting thing is seeing a product come to life before your eyes.

Hanoch Avitan — one of the most talented entrepreneurs I’ve had the pleasure of meeting, and an amazing person beyond that — has worked tirelessly to turn his vision into reality.

We had the honor of carrying out the most significant stage: transforming static models into a designed and functioning product.

So join me in giving a shout-out to a wonderful person with an excellent product that’s going to make the experience of washing dishes in the sink fun and fast.

Or, as I jokingly said to Hanoch (with a bit of tongue-in-cheek chauvinism on my part): “This is a product that will turn dishwashing into a classic masculine chore — just give a man a power tool, and he’ll rush to do the dishes.”

Best regards,
Ziv.