If you’re looking for original solutions, you won’t find them in services.
Everyone in services is doing more or less the same thing — following established patterns and solving problems that have already been solved.

Right now, 9 billion people around the world are working on something.
Chances are, whatever challenge you’re facing, someone else has already thought about it, struggled with it, and figured it out.

That’s why true innovation often doesn’t live in the obvious.

Take neurosurgery, for example.
A neurosurgeon is much more likely to discover a truly original solution — not because they’re smarter, but because the problems they face are rare and uniquely complex.
There might be only 100 people in the world doing what they do — and the odds of encountering something no one else has faced before are high.

This is the kind of work where firsts happen.
Where you actually have the chance to create something new.

So if you want to invent, to lead, to pioneer — seek out the fields where originality is not just possible, but necessary.
Seek out the rare, the complex, the unknown.
That’s where real innovation lives.